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内容营销：抖音的罗志祥，给流量行业的启示

版块：网络营销类型：普通作者：种草查看：324316 回复：0 获赞：0 时间：2019-12-20 11:46:41

我们今天聊一聊人的优缺点。

现在流行一句话：“你又不是人民币，你怎么能让所有人都喜欢你呢？”但就算人民币也有夜班的加油站不喜欢，他们希望扫码支付，因为他们交钱很麻烦。

只要你是人，就必定会有人喜欢，有人讨厌。

我今天不讲心理课，讲传播学科，从今年开始流行私域流量，你博叔就开始研究分众传媒。

以前电视剧想让大家喜欢看，必须得众口好调，我记得上一次全中国现象级的电视剧是2016年播出的《人民的名义》，红了一大波舞台上的老戏骨，比如当年《换大米》那小品里的小白脸吴刚，最后凭《人民的名义》一举翻红。

我找到一个这个时代红的标准，就是你得先在小圈子里面红，再出来。比如说像吴刚老师，本来在小圈子里肯定是备受肯定的，已经做到一定的程度，就可以出名。

什么是内容营销？

有投放广告经验和媒体宣传的朋友知道，在抖音种草、小红书、知乎、微博，所有的渠道投放广告的策略是完全不一样的，包括内容的方向也不一样，你在猫扑上发布女权主义就很多人讨论，但是你如果在猫扑上讲一个化妆品，那还不如在小红书上发。

所以媒介即选择，这是传播学的麦克卢汉说的。比如抖音种草里的罗志祥， 2019年抖音种草第一明星流量的不是小鲜肉，而是这位40来岁的台湾男艺人，他拍过偶像剧《转角遇到爱》，是主持人，却没什么大作品。40来岁的男演员很尴尬的，明道在综艺节目上说，这把年纪的偶像男艺人很难找到男主角的活儿。

那你就得在合适的地方投放合适的内容，让自己找到合适的受众，罗志祥在抖音上找到了。

虽然他演的综艺节目很火，但是大家千万得记住明星行业，它里面有价值链：电影--电视剧--综艺；唱歌是有演唱会，表演年度跨年，再到综艺上面的宣传。电影有叫好和叫座，叫好的看不起叫座，叫座看不起又不好叫好又不叫座。

明星里面罗志祥在抖音种草上是第一，这个是所有的男明星没办法超越的，你要找到你的一个立足点，在你30岁的时候你找到你的立足点，40岁的时候找个立足点，50岁等着等着，等到60岁像吴刚一样找了一部好作品也可以，首先你必须得活下来，而且得活的好。

占据第一流量不容易，就包括8年前姚晨就凭微博女王这个人设接了很多的戏，能拿到人设本身就不简单。所以你在抖音种草上玩逗逼OK没问题，快手只能玩点别的，你在猫扑上只能玩直男，都得去计算这里面的一些代价。

叫好的逻辑

豆瓣上面的评分很有讲究的，为什么艺术片纪录片的评分高？其实是看的人少。

看的人多的片子一般趋向于平均分6分，看的人少的片子两极分化，要么是8、9分这样的高分，因为小众行业有一种趋向性、筛选性。

有一个综艺节目《奇遇人生》，第一季分，第二季分，他的导演赵琦（2013年的德国圣丹斯电影节的提名和FIRST电影节的最佳纪录长片提名）在纪录片行业是首屈一指的IP，他出来做这档综艺节目，只有喜欢纪录片的人会来看，来看的人就抱着好期待。

已经把那些不喜欢的人筛掉了，这就是我们现在看到的很多纪录片，很多的高分综艺来源的原因。

《吐槽大会》从第一季到第四季评分直线下降，第一季名气还可以，后来做广告把各路人都招来看，其实我觉得第四季比第三季要做的好。

可是就算你做得再好，喜欢相声的这些受众来看脱口秀，他天生就觉得你应该是郭德纲，不是郭德纲评分就低，第四季评分几乎腰斩。

可以看出来你得找到你的受众，你得筛选你的受众，让喜欢的人来投票，这样你的分才高。

像早年的《富春山居图》《上海堡垒》看的人非常多，人云亦云说片子非常烂，到现在有几个人看过《上海堡垒》和《富春山居图》，但是有的人看都没看过上去直接踩。

我们收费节目里面跟大家讲，如何发挥自己的优缺点，优点能让你成功，缺点同样会让你奔向成功的道路。

你不要一直觉得自己应该回避自己的缺点，明星身上有的时候，缺点其实才是他的闪光点，独一无二性才是做明星做IP的一个最重要的逻辑，也就是说，你在这个市场上不可被替代最重要，你的优点和缺点都是你人性的光辉，不需要抹掉。

收费里我还想讲的是人的长板和短板，你只要把短板藏好，没必要去补足你的短板，这是博叔研究50本名人传记成功人士的书，访谈了20多个职业经理人，得出的一个结论。

你没必要拿自己的缺点去跟人家优点比，成功往往是独一无二性，比如陈欧说是跨界，其实他拥有在企业家里面最帅的一个IP，一定要占领用户心智的第一名，就是我们所谓的文无第一，武无第二。

关于成功很多人都觉得自己努力就行了，努力错方向往往是个灾难，这个灾难是怎么造成的呢？

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word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">有投放广告经验和媒体宣传的朋友知道，在<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);"><strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong></a>、小红书、知乎、微博，所有的渠道投放广告的策略是完全不一样的，包括内容的方向也不一样，你在猫扑上发布女权主义就很多人讨论，但是你如果在猫扑上讲一个化妆品，那还不如在小红书上发。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">所以媒介即选择，这是传播学的麦克卢汉说的。</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">比如<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);"><strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong></a>里的罗志祥， 2019年<strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong>第一明星流量的不是小鲜肉，而是这位40来岁的台湾男艺人，他拍过偶像剧《转角遇到爱》，是主持人，却没什么大作品。</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">40来岁的男演员很尴尬的，明道在综艺节目上说，这把年纪的偶像男艺人很难找到男主角的活儿。</span></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;"> </span></section></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><img alt="罗志祥" src="http://www.zzdsp.cn/uploads/allimg/191219/1-1912191RJ5220.jpg" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; border-style: none; width: 732px; height: 413px;"></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">那你就得在合适的地方投放合适的内容，让自己找到合适的受众，罗志祥在抖音上找到了。</span></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"> </section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">虽然他演的综艺节目很火，但是大家千万得记住明星行业，它里面有价值链：</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">电影--电视剧--综艺；</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">唱歌是有演唱会，表演年度跨年，再到综艺上面的宣传。</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">电影有叫好和叫座，叫好的看不起叫座，叫座看不起又不好叫好又不叫座。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">明星里面罗志祥在<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);"><strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong></a>上是第一，这个是所有的男明星没办法超越的，你要找到你的一个立足点，在你30岁的时候你找到你的立足点，40岁的时候找个立足点，50岁等着等着，等到60岁像吴刚一样找了一部好作品也可以，首先你必须得活下来，而且得活的好。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">占据第一流量不容易，就包括8年前姚晨就凭微博女王这个人设接了很多的戏，能拿到人设本身就不简单。</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">所以你在<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);"><strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong></a>上玩逗逼OK没问题，快手只能玩点别的，你在猫扑上只能玩直男，都得去计算这里面的一些代价。</span></section></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; max-width: 100%; vertical-align: middle; line-height: 0;"><img alt="罗志祥" class="raw-image" src="http://img-02.proxy.5ce.com/?url=https://mmbiz.qpic.cn/mmbiz_jpg/BLcWbkbQ2iajoGIaibcviaA8jF5d0nbIdpUnjRdMM4T6SibNL7taD4uicoeLaLR4HN64KYwCQ7BMaAicMgCafVHzJLEQ/640" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; max-width: 600px; vertical-align: middle;"></section></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px 0px -5px; padding: 0px; text-align: right; font-size: 0px; transform: translate3d(-20px, 0px, 0px);"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; width: 9px; height: 9px; vertical-align: top; overflow: hidden; line-height: 0; letter-spacing: 0px; border-width: 0px; border-radius: 50px; border-style: none; border-color: rgb(62, 62, 62); background-color: rgb(253, 233, 164);"> </section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; background-color: rgb(217, 237, 244); border-width: 0px; border-radius: 5px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; vertical-align: middle; width: auto; background-color: rgba(255, 255, 255, 0);"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 10px 10px 10px 20px; display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; transform: matrix(1, 0, -0.2, 1, 0, 0); transform-origin: 0px 0px 0px; border-style: none; border-width: 2px; border-radius: 0px; border-color: rgb(62, 62, 62); background-color: rgb(102, 166, 195);"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; text-align: justify; line-height: 1; letter-spacing: 0px; color: rgba(255, 255, 255, 0.8); font-size: 18px;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p></section></section></section></section> <section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px 10px; display: inline-block; vertical-align: middle; width: auto; background-color: rgba(255, 255, 255, 0);"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; text-align: justify; font-size: 17px; color: rgb(102, 166, 195); letter-spacing: 2px; line-height: 1;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 700;">叫好的逻辑</span></span></p></section></section></section></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: -7px 0px 0px; padding: 0px; text-align: left; font-size: 0px; transform: translate3d(12px, 0px, 0px);"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; width: 13px; height: 13px; vertical-align: top; overflow: hidden; line-height: 0; letter-spacing: 0px; border-width: 0px; border-radius: 50px; border-style: none; border-color: rgb(62, 62, 62); background-color: rgb(253, 233, 164);"> </section></section></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">豆瓣上面的评分很有讲究的，为什么艺术片纪录片的评分高？</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">其实是看的人少。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">看的人多的片子一般趋向于平均分6分，看的人少的片子两极分化，要么是8、9分这样的高分，因为小众行业有一种趋向性、筛选性。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">有一个综艺节目《奇遇人生》，第一季分，第二季分，他的导演赵琦</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px; color: rgb(136, 136, 136);">（</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px; color: rgb(136, 136, 136);">2013年的德国圣丹斯电影节的提名和FIRST电影节的最佳纪录长片提名）</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">在纪录片行业是首屈一指的IP，他出来做这档综艺节目，只有喜欢纪录片的人会来看，来看的人就抱着好期待。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">已经把那些不喜欢的人筛掉了，这就是我们现在看到的很多纪录片，很多的高分综艺来源的原因。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; max-width: 100%; vertical-align: middle; line-height: 0;"><img alt="吐槽大会" class="raw-image" src="http://img-02.proxy.5ce.com/?url=https://mmbiz.qpic.cn/mmbiz_jpg/BLcWbkbQ2iajoGIaibcviaA8jF5d0nbIdpUruBxiaS9KiaRIibJicwjs6q3L8NoNKKrglJk0ibX0kccNpiaoiaZEyM7K9DSA/640" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; max-width: 600px; vertical-align: middle;"></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">《吐槽大会》从第一季到第四季评分直线下降，第一季名气还可以，后来做广告把各路人都招来看，其实我觉得第四季比第三季要做的好。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">可是就算你做得再好，喜欢相声的这些受众来看脱口秀，他天生就觉得你应该是郭德纲，不是郭德纲评分就低，第四季评分几乎腰斩。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">可以看出来你得找到你的受众，你得筛选你的受众，让喜欢的人来投票，这样你的分才高。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">像早年的《富春山居图》《上海堡垒》看的人非常多，人云亦云说片子非常烂，到现在有几个人看过《上海堡垒》和《富春山居图》，但是有的人看都没看过上去直接踩。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; max-width: 100%; vertical-align: middle; line-height: 0;"><img alt="富春山居图" class="raw-image" src="http://img-02.proxy.5ce.com/?url=https://mmbiz.qpic.cn/mmbiz_jpg/BLcWbkbQ2iajoGIaibcviaA8jF5d0nbIdpUgI4Spy1DEVeNOXfu4yqVJ0z3nemuCEOrhPUZ6KRHosrxSclCl9aQkA/640" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; max-width: 600px; vertical-align: middle;"></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">我们收费节目里面跟大家讲，如何发挥自己的优缺点，优点能让你成功，缺点同样会让你奔向成功的道路。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">你不要一直觉得自己应该回避自己的缺点，明星身上有的时候，缺点其实才是他的闪光点，独一无二性才是做明星做IP的一个最重要的逻辑，也就是说，你在这个市场上不可被替代最重要，你的优点和缺点都是你人性的光辉，不需要抹掉。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">收费里我还想讲的是人的长板和短板，你只要把短板藏好，没必要去补足你的短板，这是博叔研究50本名人传记成功人士的书，访谈了20多个职业经理人，得出的一个结论。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">你没必要拿自己的缺点去跟人家优点比，成功往往是独一无二性，比如陈欧说是跨界，其实他拥有在企业家里面最帅的一个IP，一定要占领用户心智的第一名，就是我们所谓的文无第一，武无第二。</span></section></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; max-width: 100%; vertical-align: middle; line-height: 0;"><img alt="陈欧代言" class="raw-image" src="http://img-02.proxy.5ce.com/?url=https://mmbiz.qpic.cn/mmbiz_jpg/BLcWbkbQ2iajoGIaibcviaA8jF5d0nbIdpUq9SZsnPicLl0VyyzWSWhhiaicvF6ichyiburGgqXyFO4yGKQDxrC4EaaCaw/640" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; max-width: 600px; vertical-align: middle;"></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">关于成功很多人都觉得自己努力就行了，努力错方向往往是个灾难，这个灾难是怎么造成的呢？</span></section></section>

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word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">现在流行一句话：</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">“你又不是人民币，你怎么能让所有人都喜欢你呢？</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">”但就算人民币也有夜班的加油站不喜欢，他们希望扫码支付，因为他们交钱很麻烦。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">只要你是人，就必定会有人喜欢，有人讨厌。</span></section><p style="overflow-wrap: break-word; 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box-sizing: border-box; margin: 0px; padding: 0px; text-align: justify; line-height: 1; letter-spacing: 0px; color: rgba(255, 255, 255, 0.8); font-size: 18px;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p></section></section></section></section> <section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px 10px; display: inline-block; vertical-align: middle; width: auto; background-color: rgba(255, 255, 255, 0);"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; text-align: justify; color: rgb(102, 166, 195); letter-spacing: 2px; line-height: 1;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; font-size: 15px;"><b style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">什么是<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);">内容营销</a>？</b></p></section></section></section></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; font-size: 0px; box-sizing: border-box; margin: -7px 0px 0px; padding: 0px; text-align: left; transform: translate3d(12px, 0px, 0px);"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; width: 13px; height: 13px; vertical-align: top; overflow: hidden; line-height: 0; letter-spacing: 0px; border-width: 0px; border-radius: 50px; border-style: none; border-color: rgb(62, 62, 62); background-color: rgb(253, 233, 164);"> </section></section></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">有投放广告经验和媒体宣传的朋友知道，在<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);"><strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong></a>、小红书、知乎、微博，所有的渠道投放广告的策略是完全不一样的，包括内容的方向也不一样，你在猫扑上发布女权主义就很多人讨论，但是你如果在猫扑上讲一个化妆品，那还不如在小红书上发。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">所以媒介即选择，这是传播学的麦克卢汉说的。</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">比如<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);"><strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong></a>里的罗志祥， 2019年<strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong>第一明星流量的不是小鲜肉，而是这位40来岁的台湾男艺人，他拍过偶像剧《转角遇到爱》，是主持人，却没什么大作品。</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">40来岁的男演员很尴尬的，明道在综艺节目上说，这把年纪的偶像男艺人很难找到男主角的活儿。</span></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;"> </span></section></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><img alt="罗志祥" src="http://www.zzdsp.cn/uploads/allimg/191219/1-1912191RJ5220.jpg" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; border-style: none; width: 732px; height: 413px;"></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">那你就得在合适的地方投放合适的内容，让自己找到合适的受众，罗志祥在抖音上找到了。</span></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"> </section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">虽然他演的综艺节目很火，但是大家千万得记住明星行业，它里面有价值链：</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">电影--电视剧--综艺；</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">唱歌是有演唱会，表演年度跨年，再到综艺上面的宣传。</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">电影有叫好和叫座，叫好的看不起叫座，叫座看不起又不好叫好又不叫座。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">明星里面罗志祥在<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);"><strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong></a>上是第一，这个是所有的男明星没办法超越的，你要找到你的一个立足点，在你30岁的时候你找到你的立足点，40岁的时候找个立足点，50岁等着等着，等到60岁像吴刚一样找了一部好作品也可以，首先你必须得活下来，而且得活的好。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">占据第一流量不容易，就包括8年前姚晨就凭微博女王这个人设接了很多的戏，能拿到人设本身就不简单。</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">所以你在<a href="http://www.zzdsp.cn/" rel="nofollow" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; color: rgb(94, 94, 94);"><strong style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s;">抖音种草</strong></a>上玩逗逼OK没问题，快手只能玩点别的，你在猫扑上只能玩直男，都得去计算这里面的一些代价。</span></section></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; max-width: 100%; vertical-align: middle; line-height: 0;"><img alt="罗志祥" class="raw-image" src="http://img-02.proxy.5ce.com/?url=https://mmbiz.qpic.cn/mmbiz_jpg/BLcWbkbQ2iajoGIaibcviaA8jF5d0nbIdpUnjRdMM4T6SibNL7taD4uicoeLaLR4HN64KYwCQ7BMaAicMgCafVHzJLEQ/640" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; max-width: 600px; vertical-align: middle;"></section></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px 0px -5px; padding: 0px; text-align: right; font-size: 0px; transform: translate3d(-20px, 0px, 0px);"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; width: 9px; height: 9px; vertical-align: top; overflow: hidden; line-height: 0; letter-spacing: 0px; border-width: 0px; border-radius: 50px; border-style: none; border-color: rgb(62, 62, 62); background-color: rgb(253, 233, 164);"> </section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; background-color: rgb(217, 237, 244); border-width: 0px; border-radius: 5px; border-style: none; border-color: rgb(62, 62, 62); overflow: hidden;"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; vertical-align: middle; width: auto; background-color: rgba(255, 255, 255, 0);"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 10px 10px 10px 20px; display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; transform: matrix(1, 0, -0.2, 1, 0, 0); transform-origin: 0px 0px 0px; border-style: none; border-width: 2px; border-radius: 0px; border-color: rgb(62, 62, 62); background-color: rgb(102, 166, 195);"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; text-align: justify; line-height: 1; letter-spacing: 0px; color: rgba(255, 255, 255, 0.8); font-size: 18px;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p></section></section></section></section> <section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px 10px; display: inline-block; vertical-align: middle; width: auto; background-color: rgba(255, 255, 255, 0);"><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; text-align: justify; font-size: 17px; color: rgb(102, 166, 195); letter-spacing: 2px; line-height: 1;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 700;">叫好的逻辑</span></span></p></section></section></section></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: -7px 0px 0px; padding: 0px; text-align: left; font-size: 0px; transform: translate3d(12px, 0px, 0px);"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; width: 13px; height: 13px; vertical-align: top; overflow: hidden; line-height: 0; letter-spacing: 0px; border-width: 0px; border-radius: 50px; border-style: none; border-color: rgb(62, 62, 62); background-color: rgb(253, 233, 164);"> </section></section></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">豆瓣上面的评分很有讲究的，为什么艺术片纪录片的评分高？</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">其实是看的人少。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">看的人多的片子一般趋向于平均分6分，看的人少的片子两极分化，要么是8、9分这样的高分，因为小众行业有一种趋向性、筛选性。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">有一个综艺节目《奇遇人生》，第一季分，第二季分，他的导演赵琦</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px; color: rgb(136, 136, 136);">（</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px; color: rgb(136, 136, 136);">2013年的德国圣丹斯电影节的提名和FIRST电影节的最佳纪录长片提名）</span><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">在纪录片行业是首屈一指的IP，他出来做这档综艺节目，只有喜欢纪录片的人会来看，来看的人就抱着好期待。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">已经把那些不喜欢的人筛掉了，这就是我们现在看到的很多纪录片，很多的高分综艺来源的原因。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; max-width: 100%; vertical-align: middle; line-height: 0;"><img alt="吐槽大会" class="raw-image" src="http://img-02.proxy.5ce.com/?url=https://mmbiz.qpic.cn/mmbiz_jpg/BLcWbkbQ2iajoGIaibcviaA8jF5d0nbIdpUruBxiaS9KiaRIibJicwjs6q3L8NoNKKrglJk0ibX0kccNpiaoiaZEyM7K9DSA/640" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; max-width: 600px; vertical-align: middle;"></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">《吐槽大会》从第一季到第四季评分直线下降，第一季名气还可以，后来做广告把各路人都招来看，其实我觉得第四季比第三季要做的好。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">可是就算你做得再好，喜欢相声的这些受众来看脱口秀，他天生就觉得你应该是郭德纲，不是郭德纲评分就低，第四季评分几乎腰斩。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">可以看出来你得找到你的受众，你得筛选你的受众，让喜欢的人来投票，这样你的分才高。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">像早年的《富春山居图》《上海堡垒》看的人非常多，人云亦云说片子非常烂，到现在有几个人看过《上海堡垒》和《富春山居图》，但是有的人看都没看过上去直接踩。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; max-width: 100%; vertical-align: middle; line-height: 0;"><img alt="富春山居图" class="raw-image" src="http://img-02.proxy.5ce.com/?url=https://mmbiz.qpic.cn/mmbiz_jpg/BLcWbkbQ2iajoGIaibcviaA8jF5d0nbIdpUgI4Spy1DEVeNOXfu4yqVJ0z3nemuCEOrhPUZ6KRHosrxSclCl9aQkA/640" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; max-width: 600px; vertical-align: middle;"></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">我们收费节目里面跟大家讲，如何发挥自己的优缺点，优点能让你成功，缺点同样会让你奔向成功的道路。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">你不要一直觉得自己应该回避自己的缺点，明星身上有的时候，缺点其实才是他的闪光点，独一无二性才是做明星做IP的一个最重要的逻辑，也就是说，你在这个市场上不可被替代最重要，你的优点和缺点都是你人性的光辉，不需要抹掉。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">收费里我还想讲的是人的长板和短板，你只要把短板藏好，没必要去补足你的短板，这是博叔研究50本名人传记成功人士的书，访谈了20多个职业经理人，得出的一个结论。</span></section><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">你没必要拿自己的缺点去跟人家优点比，成功往往是独一无二性，比如陈欧说是跨界，其实他拥有在企业家里面最帅的一个IP，一定要占领用户心智的第一名，就是我们所谓的文无第一，武无第二。</span></section></section><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 10px 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px; text-align: center; line-height: 1.75em;"><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; display: inline-block; max-width: 100%; vertical-align: middle; line-height: 0;"><img alt="陈欧代言" class="raw-image" src="http://img-02.proxy.5ce.com/?url=https://mmbiz.qpic.cn/mmbiz_jpg/BLcWbkbQ2iajoGIaibcviaA8jF5d0nbIdpUq9SZsnPicLl0VyyzWSWhhiaicvF6ichyiburGgqXyFO4yGKQDxrC4EaaCaw/640" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; max-width: 600px; vertical-align: middle;"></section></section><section powered-by="xiumi.us" style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(68, 68, 68); font-family: "Microsoft YaHei", 微软雅黑, "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", Arial, sans-serif; font-size: 16px;"><p style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box;"> </p><section style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; line-height: 1.75em;"><span style="overflow-wrap: break-word; word-break: break-all; transition: all 0.3s ease 0s; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 15px;">关于成功很多人都觉得自己努力就行了，努力错方向往往是个灾难，这个灾难是怎么造成的呢？</span></section></section>

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