华东师范大学传播学院848传播学基础考研全套复习资料含考研真题

版块：教育培训类型：普通作者：精勤学习网查看：53344 回复：0 获赞：0 时间：2020-08-04 09:32:39

为了方便大家备考研究生入学考试，精勤学习网小编整理了相关信息如下，欢迎大家点击查看！更多经典教材学习资料|视频课程|考研笔记|习题答案|考研题库，请登录精勤学习网。

华东师范大学传播学院《848传播学基础》考研全套

获取网校：精勤学习网

资料学习点击链接：http://jingqin.100xuexi.com/Ebook/977410.html

资料更新，免费升级！输入手机号一键注册即可免费学习资料前面部分！
手机APP、电脑客户端、平板APP均可学习！
全套资料包括以下：
1．考研真题
- 华东师范大学传播学院《848传播学基础》历年考研真题汇编
- 全国名校传播学理论考研真题汇编
说明：本部分收录了本科目近年考研真题，方便了解出题风格、难度及命题点。此外提供了相关院校考研真题，以供参考。
2．教材教辅
- 郭庆光《传播学教程》（第2版）笔记和课后习题（含考研真题）详解
- 郭庆光《传播学教程》（第2版）配套题库【考研真题（视频讲解）＋章节题库】
- 郭庆光《传播学教程》（第2版）精讲班【30课时】
- 科特勒《市场营销原理》（第13版）笔记和课后习题详解
- 倪宁《广告学教程》（第4版）笔记和课后习题详解
说明：以上为本科目参考教材配套的辅导资料。

真题试看
2012年华东师范大学传播学基础考研真题（回忆版）
一、名词解释
1．“知沟”理论
2．癸丑报灾
3．病毒营销
4．目标市场
5．产品生命周期
6．《申报》
7．环境媒介
8．硬新闻
9．类书
二、简答题
1．简述麦克卢汉的媒介理论
2．谈谈使用广播媒体做广告的优势和劣势
三、分析题
1．根据材料，从媒体职责和媒介环境的角度认识和分析。（材料是北方大旱成为突发新闻）
2．分析一则关于意大利某付账品牌的广告“NOHATE”
四、论述题
1．谈谈使用与满足研究的理论背景、主要内容、研究模式
2．数字化时代编辑角色的转换和创新
五、小作文（任选一题）
1．就“八毛门”谈认识。
2．“给力”热词出现在《人民日报》，小学生用“浮云”“雷人”造句，家长反映这个不好，有“专家”觉得会破坏语言纯洁性……谈谈认识。
六、大作文
结合新型互动媒介（微博，人人等）谈谈麦克卢汉的“媒介即人的延伸”

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list-style: none; line-height: 1.6; overflow-wrap: break-word; word-break: break-all; text-align: center; color: rgb(165, 32, 30); zoom: 1; position: relative; font-weight: bold;">2012年华东师范大学传播学基础考研真题（回忆版）<p class="TiXing" style="padding-bottom: 0.9em; list-style: none; font-size: 15px; line-height: 1.6; overflow-wrap: break-word; word-break: break-all; color: rgb(0, 120, 116); zoom: 1; position: relative;">一、名词解释1．“知沟”理论2．癸丑报灾3．病毒营销4．目标市场5．产品生命周期6．《申报》7．环境媒介8．硬新闻9．类书<p class="TiXing" style="padding-bottom: 0.9em; list-style: none; font-size: 15px; line-height: 1.6; overflow-wrap: break-word; word-break: break-all; color: rgb(0, 120, 116); zoom: 1; position: relative;">二、简答题1．简述麦克卢汉的媒介理论2．谈谈使用广播媒体做广告的优势和劣势<p class="ShortTitle" style="padding-top: 1em; padding-bottom: 0.9em; list-style: none; font-size: 15px; line-height: 1.6; overflow-wrap: break-word; word-break: break-all; color: rgb(0, 120, 116); zoom: 1; position: relative;">三、分析题1．根据材料，从媒体职责和媒介环境的角度认识和分析。（材料是北方大旱成为突发新闻）2．分析一则关于意大利某付账品牌的广告“NOHATE”<p class="TiXing" style="padding-bottom: 0.9em; 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