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如何让品牌Logo更值钱——INMAX异马也

版块：摄影资讯类型：普通作者：摄影ba 查看：6865 回复：0 获赞：0 时间：2021-09-23 18:29:57

长沙异马也文化传媒有限公司，做长沙最酷的影视创意公司。专注于影视、动画、插画、IP文创、品牌设计及推广，对创意精益求精，只为打造经典品牌形象。

—异马也影视

宝马logo演变史（1917-2020）

LOGO的作用

1.媒介宣传

logo设计日益趋向多元化、个性化

以及数字化、网络化的实现

标志设计在更广阔的视觉领域内起到了宣传和

树立品牌的作用

2.品质信誉

品牌产品以质取信，商标是信誉的保证

通过logo可以更迅速、准确地

识别判断商品的质量高低

3.利于竞争

优秀的logo具有个性鲜明、视觉冲击力

便于识别、记忆，有引导、促进消费

产生美好联想的作用

利于在众多的商品中脱颖而出

奔驰logo演变史（1893-2020）

从品牌的角度看logo

品牌的生命周期

也会经历一个初创、成长、成熟或升级的过程

品牌从定位、设计、测试到进入市场，营销推广积累

形成一定的品牌资产

然后在此基础上一步步发展壮大直至繁盛

最后品牌老化，需要升级换代

整个过程是一个品牌升级与更新的过程

打先锋的往往是logo的更新

Cocacola可口可乐标志制作

logo简洁不简单

1、形式简化

尽量让LOGO显得干净简约

推动品牌互联网跨平台是催生这一趋势的重要原因

从网站到APP

从产品到服饰，它需要在每一个媒介和载体上

这就是为什么一些主流品牌

都开始在近两年针对自家LOGO进行有效的重设计

确保它们有着更加干练简约、更加高级的外观

2、更加利落的字体LOGO

清晰的字体加上简单的几何形状

简单的图形元素能够提供平衡而一致的外观

如果使用得当，几何形状和字体的搭配能够产生足够强烈的视觉效果

提升品牌竞争力

3、负空间

留白和负空间本身就不用过多赘述了

设计师常常会借用其中的负空间来融入一些有意思的设计元素

创造惊艳的视觉效果

虽然今年的品牌变换LOGO有点过于密集

但是，LOGO作为品牌的宣传招牌

使用寿命还是挺长的，所以在设计时

往往会从可视性、简洁性、特别性等方向着手

极简类型标志

例如潮牌、网红店、设计类、奢侈品、互联网集团等

简洁大气，信息传递清晰明了，品牌识别度高

卡通类型标志

例如动画公司类、母婴类、早教类、餐饮类、互联网衣食住行类等

卡通/IP化的LOGO=友好的品牌意识传输

增加客户信任度，从而提升客户好感

（卡通/IP化的LOGO=友好的品牌意识传输案例）

2020动态标志

2020东京奥运会动态标志

这73个图标的形象，由日本设计师

广村正彰（Masaaki Hiromura）完成

并由日本动态设计师井口皓太（Kota Iguchi）制作了动画效果

往往更偏生活化、更具有亲和力的品牌

会使用到动态logo

而高端的奢侈品牌、设计更简洁有力

方向类型也偏高冷，静态展示居多

好的logo是无价的

它连带的商业价值往往超过产品本身

要想做好一个logo，肯定要花费时间和金钱

或者

选择INMAX异马也团队

您将物超所值

我们有信心，迅速提升您公司品牌的价值

无论是动态还是静态的

无论是影视还是动画制作，都秉承为美好服务的理念

坚持如一，为品牌商提供一流的推广宣传服务！

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right;text-indent: 0em;line-height: normal;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(214, 214, 214);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;text-align: right;background-color: rgb(255, 255, 255);font-size: 12px;">奔驰logo演变史（1893-2020）</span></p><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);background-color: rgb(44, 44, 44);font-size: 16px;"><strong><span style="background-color: rgb(44, 44, 44);color: rgb(255, 255, 255);font-family: 微软雅黑;letter-spacing: 1.5px;text-indent: 28px;">从品牌的角度看logo</span></strong></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">品牌的生命周期</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">也会经历一个初创、成长、成熟或升级的过程</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">品牌从定位、设计、测试到进入市场，营销推广<span style="color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 12px;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);">积累</span></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">形成一定的品牌资产</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">然后在此基础上一步步发展壮大直至繁盛</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">最后品牌老化，需要升级换代</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">整个过程是一个品牌升级与更新的过程</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">打先锋的往往是logo的更新</span></section><section style="margin: 10px 32px 5px;text-indent: 0em;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1.5px;color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 14px;text-indent: 28px;background-color: rgb(255, 255, 255);"><br/></span></section><p style="text-align: center;margin-left: 16px;margin-right: 16px;line-height: normal;"><img class="rich_pages" data-ratio="0.3204334365325077" data-s="300,640" src="/Public/img/sp/20200814/s15973876295f36336d3c387.jpg" data-type="png" data-w="1292" style=""/></p><section style="text-align: right;text-indent: 0em;margin-left: 16px;margin-right: 16px;line-height: normal;"><span style="color: rgb(214, 214, 214);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 12px;">Cocacola可口可乐标志制作</span></section><p style="margin-right: 8px;margin-left: 8px;text-align: right;line-height: normal;text-indent: 0em;"><span style="color: rgb(214, 214, 214);font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;font-size: 14.4px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);"><br/></span></p><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages" data-ratio="0.5633802816901409" src="/Public/img/sp/20200814/s15973876295f36336dc55c2.jpg" data-type="gif" data-w="639" style=""/></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></section><p style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);background-color: rgb(44, 44, 44);font-size: 16px;"><strong><span style="background-color: rgb(44, 44, 44);color: rgb(255, 255, 255);font-family: 微软雅黑;letter-spacing: 1.5px;text-indent: 28px;">logo简洁不简单</span></strong></span></p><p style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;letter-spacing: 1.5px;text-indent: 28px;text-align: center;background-color: rgb(214, 214, 214);">1、形式简化</span></p><h4 style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">尽量让LOGO显得干净简约</span></h4><h4 style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">推动品牌互联网跨平台是催生这一趋势的重要原因</span></h4><h4 style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">从网站到APP</span></h4><h4 style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">从产品到服饰，它需要在每一个媒介和载体上</span></h4><h4 style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">这就是为什么一些主流品牌</span></h4><h4 style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">都开始在近两年针对自家LOGO进行有效的重设计</span></h4><h4 style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">确保它们有着更加干练简约、更加高级的外观</span></h4><h4 style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;text-align: center;line-height: normal;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;letter-spacing: 1.5px;text-indent: 28px;text-align: center;background-color: rgb(214, 214, 214);">2、更加利落的字体LOGO</span></h4><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">清晰的字体加上简单的几何形状<br/></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">简单的图形元素能够提供平衡而一致的外观</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">如果使用得当，几何形状和字体的搭配能够产生足够强烈的视觉效果</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">提升品牌竞争力</span></section><h4 style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;text-align: center;line-height: normal;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;letter-spacing: 1.5px;text-indent: 28px;text-align: center;background-color: rgb(214, 214, 214);">3、负空间</span></h4><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">留白和负空间本身就不用过多赘述了<br/></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">设计师常常会借用其中的负空间来融入一些有意思的设计元素</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">创造惊艳的视觉效果</span></section><section style="text-align: center;margin-left: 32px;margin-right: 32px;"><br/></section><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages" data-ratio="0.5625" src="/Public/img/sp/20200814/s15973876305f36336e89dd3.jpg" data-type="gif" data-w="640" style="text-align: center;white-space: normal;"/></p><p style="text-align: center;margin-left: 16px;margin-right: 16px;"><br/></p><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">虽然今年的品牌变换LOGO有点过于密集<br/></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">但是，LOGO作为品牌的宣传招牌</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">使用寿命还是挺长的，所以在设计时</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">往往会从可视性、简洁性、特别性等方向着手</span><span style="color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 12px;letter-spacing: 1.5px;text-align: left;text-indent: 28px;"></span></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(82, 82, 82);font-family: "PingFang SC", "Lantinghei SC", "Microsoft YaHei", "HanHei SC", "Helvetica Neue", "Open Sans", Arial, "Hiragino Sans GB", 微软雅黑, STHeiti, "WenQuanYi Micro Hei", SimSun, sans-serif;font-size: 16px;letter-spacing: 0.1px;text-align: start;background-color: rgb(255, 255, 255);"><strong style="letter-spacing: 1.5px;text-align: center;white-space: normal;"><span style="color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 14px;letter-spacing: 1.5px;text-indent: 28px;background-color: rgb(255, 255, 255);"><strong style="color: rgb(255, 255, 255);letter-spacing: 1.5px;"><span style="background-color: rgb(44, 44, 44);letter-spacing: 1.5px;font-size: 18px;"><br/></span></strong></span></strong></span></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);background-color: rgb(44, 44, 44);font-size: 16px;"><strong><span style="background-color: rgb(44, 44, 44);color: rgb(255, 255, 255);font-family: 微软雅黑;letter-spacing: 1.5px;text-indent: 28px;">极简类型标志</span></strong></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">例如潮牌、网红店、设计类、奢侈品、互联网集团等</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">简洁大气，信息传递清晰明了，品牌识别度高</span></section><section style="text-align: center;margin-left: 32px;margin-right: 32px;"><img class="rich_pages" data-ratio="0.5546666666666666" data-s="300,640" src="/Public/img/sp/20200814/s15973876315f36336f76a39.jpg" data-type="jpeg" data-w="750" style="width: 220px;height: 122px;"/></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages" data-ratio="1" data-s="300,640" src="/Public/img/sp/20200814/s15973876315f36336fbedc9.jpg" data-type="jpeg" data-w="463" style="text-align: justify;height: 218px;width: 218px;"/></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages" data-ratio="0.7531645569620253" data-s="300,640" src="/Public/img/sp/20200814/s15973876325f363370301fb.jpg" data-type="png" data-w="474" style="height: 120px;color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 12px;letter-spacing: 1.5px;text-indent: 28px;white-space: normal;text-align: center;width: 159px;"/><br/></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);background-color: rgb(44, 44, 44);font-size: 16px;"><strong><span style="background-color: rgb(44, 44, 44);color: rgb(255, 255, 255);font-family: 微软雅黑;letter-spacing: 1.5px;text-indent: 28px;">卡通类型标志</span></strong></span><br/></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">例如动画公司类、母婴类、早教类、餐饮类、互联网衣食住行类等</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">卡通/IP化的LOGO=友好的品牌意识传输</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">增加客户信任度，从而提升客户好感</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></span></section><p style="text-align: center;"><img class="rich_pages" data-ratio="0.3204334365325077" data-s="300,640" src="/Public/img/sp/20200814/s15973876325f3633706624f.jpg" data-type="png" data-w="1292" style=""/></p><section style="text-align: center;margin-left: 32px;margin-right: 32px;"><img class="rich_pages" data-ratio="0.609375" data-s="300,640" src="/Public/img/sp/20200814/s15973876325f363370e911a.jpg" data-type="jpeg" data-w="640" style="width: 292px;height: 178px;"/></section><section style="text-align: center;margin-left: 32px;margin-right: 32px;"><img class="rich_pages" data-ratio="0.6114285714285714" data-s="300,640" src="/Public/img/sp/20200814/s15973876335f3633714b403.jpg" data-type="jpeg" data-w="700" style="width: 268px;height: 163px;"/></section><section style="text-align: center;margin-left: 32px;margin-right: 32px;"><br/></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-indent: 28px;background-color: rgb(255, 255, 255);font-size: 12px;">（卡通/IP化的LOGO=友好的品牌意识传输案例）</span></section><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-indent: 28px;background-color: rgb(255, 255, 255);font-size: 12px;"><br/></span></section><section style="text-align: center;margin-left: 32px;margin-right: 32px;"><img class="rich_pages" data-ratio="0.625" data-s="300,640" src="/Public/img/sp/20200814/s15973876335f3633719c779.jpg" data-type="jpeg" data-w="640" style="width: 512px;height: 322px;"/></section><p style="margin: 10px 8px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></p><p style="margin: 10px 8px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);background-color: rgb(44, 44, 44);font-size: 16px;"><strong><span style="background-color: rgb(44, 44, 44);color: rgb(255, 255, 255);font-family: 微软雅黑;letter-spacing: 1.5px;text-indent: 28px;">2020动态标志</span></strong></span></p><p style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">2020东京奥运会动态标志</span></p><p style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">这73个图标的形象，由日本设计师</span></p><p style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">广村正彰（Masaaki Hiromura）完成</span></p><p style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">并由日本动态设计师井口皓太（Kota Iguchi）制作了动画效果</span></p><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 14px;letter-spacing: 1.5px;text-indent: 28px;background-color: rgb(255, 255, 255);"><br/></span></section><section style="text-align: left;margin-left: 16px;margin-right: 16px;"><img class="rich_pages" data-ratio="0.564945226917058" src="/Public/img/sp/20200814/s15973876345f36337208b70.jpg" data-type="gif" data-w="639" style=""/></section><section style="text-align: justify;margin-left: 16px;margin-right: 16px;"><img class="rich_pages" data-cropselx1="0" data-cropselx2="546" data-cropsely1="0" data-cropsely2="273" data-ratio="0.5" data-s="300,640" src="/Public/img/sp/20200814/s15973876355f363373a3b9c.jpg" data-type="gif" data-w="500" style="width: 546px;height: 273px;"/></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages" data-ratio="0.75" src="/Public/img/sp/20200814/s15973876365f36337469e1b.jpg" data-type="gif" data-w="640" style="width: 542px;height: 406px;"/><br/></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">往往更偏生活化、更具有亲和力的品牌</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">会使用到动态logo</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">而高端的奢侈品牌、设计更简洁有力</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">方向类型也偏高冷，静态展示居多<br/></span></section><p style="text-align: center;"><br/></p><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages" data-ratio="0.7140625" src="/Public/img/sp/20200814/s15973876375f36337541de3.jpg" data-type="gif" data-w="640" style="width: 398px;height: 283px;"/></section><p style="text-align: center;"><img class="rich_pages" data-ratio="0.5625" src="/Public/img/sp/20200814/s15973876375f363375c41fe.jpg" data-type="gif" data-w="640" style=""/></p><section style="margin: 10px 32px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">好的logo是无价的<br/></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">它连带的商业价值往往超过产品本身</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">要想做好一个logo，肯定要花费时间和金钱</span></section><section style="margin: 10px 8px 5px;text-indent: 0em;white-space: normal;letter-spacing: 1.5px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;max-width: 100%;min-height: 1em;line-height: 20px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);background-color: rgb(44, 44, 44);font-size: 16px;"><strong><span style="font-size: 16px;background-color: rgb(44, 44, 44);color: rgb(255, 255, 255);font-family: 微软雅黑;letter-spacing: 1.5px;text-indent: 28px;">或者</span></strong></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">选择INMAX异马也团队</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">您将物超所值<br/></span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">我们有信心，迅速提升您公司品牌的价值</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;letter-spacing: 1.5px;text-align: left;text-indent: 28px;background-color: rgb(255, 255, 255);box-sizing: border-box !important;overflow-wrap: break-word !important;">无论是动态还是静态的</span></section><section style="max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;margin-left: 32px;margin-right: 32px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></section><section style="white-space: normal;text-align: center;margin-left: 16px;margin-right: 16px;"><br/></section><p style="margin-left: 16px;margin-right: 16px;"><br/></p><p style="margin-left: 16px;margin-right: 16px;"><br/></p><section style="margin-right: 32px;margin-left: 32px;white-space: normal;max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 16px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="__bg_gif" data-backh="70" data-backw="556" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_gif/GS44Ryfg2tkcHQv2pvwSDro2ylEzQBbpzPVtqLyovFtYZiaxuH6P0Lp5kD24pngcW8Lnkms2HP2jmickDXK7vcicg/640?wx_fmt=gif" data-cropselx1="0" data-cropselx2="557" data-cropsely1="0" data-cropsely2="70" data-ratio="0.2084639498432602" src="/Public/img/sp/20200814/s15973876395f36337727cea.jpg" data-type="gif" data-w="638" data-width="80%" style="height: 89px;letter-spacing: 0.544px;width: 426px;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;"/></section><p style="white-space: normal;text-align: center;"><br/></p><p style="white-space: normal;text-align: center;"><br/></p><p style="white-space: normal;text-align: center;"><br/></p><section style="margin-top: 10px;margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 14px;letter-spacing: 1.5px;text-align: left;text-indent: 28px;box-sizing: border-box !important;overflow-wrap: break-word !important;">无论是影视还是动画制作，都秉承为美好服务的理念</span></strong><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section><p style="margin-top: 5px;margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 14px;letter-spacing: 1.5px;text-align: left;text-indent: 28px;box-sizing: border-box !important;overflow-wrap: break-word !important;">坚持如一，为品牌商提供一流的推广宣传服务！</span></strong><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></p><section style="margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section><p style="white-space: normal;max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></p><section data-tools="135编辑器" data-id="92606" style="white-space: normal;max-width: 100%;box-sizing: border-box;font-family: 微软雅黑;font-size: 14px;letter-spacing: 1.5px;background-color: rgb(255, 255, 255);color: rgb(63, 62, 63);border-width: 0px;border-style: none;border-color: initial;overflow-wrap: break-word !important;"><section data-width="100%" style="max-width: 100%;width: 638px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-width="100%" style="max-width: 100%;box-sizing: border-box;width: 638px;border-top: 1px solid rgb(199, 199, 199);text-align: left;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"/></section></section></section><section style="margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages __bg_gif" data-ratio="0.25" data-type="gif" data-w="640" src="/Public/img/sp/20200814/s15973876405f3633784932f.jpg" style="box-sizing: border-box !important;overflow-wrap: break-word !important;width: 640px !important;visibility: visible !important;"/></section><hr style="white-space: normal;border-style: solid;border-right-width: 0px;border-bottom-width: 0px;border-left-width: 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px;transform: scale(1, 0.5);"/><p style="text-indent: 2em;margin-bottom:  15px"><br style="white-space: normal;"/></p><section style="margin-right: 32px;margin-left: 32px;white-space: normal;max-width: 100%;min-height: 1em;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-size: 16px;text-align: center;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br/></section>							<p><a target="_blank" href="https://www.alltuu.com" rel="nofollow" title="照片直播">照片直播</a>：www.alltuu.com</p>
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